Types of Digital Advertising to Grow your Small Business in Kenya

So what kind of digital advertising should you adopt for your small business in Kenya? whether your business is a giant or a micro business, Advertising is the only way you will get those online clients buying your products or services.

Creating Ads can be a challenge but with the great tools and automation we have as a result of technology, then it becomes even an easier thing to undertake.

We will cover the various types of digital advertising techniques and which best to adopt for your small business in Kenya. We walk through the process and understand which Online Advertising techniques are best to adopt for which situation you need them for.

Social Media Advertising 

Nearly everyone is on at least one social media platform. Big as social media platforms are numerous Digital Advertising techniques for various platform i.e. LinkedIn, Facebook, Twitter, Instagram, Pinterest or also YouTube.

This platforms offers everything you need to run paid Ads and also free Ads for your product or service. You can generate sales, reach new audience, grow and boost your brand visibility.

while most of these social media platforms are great, we’re going to dive into Facebook briefly. If you want  a detailed look into Facebook Advertising, you can check out this post on How to set up Facebook Advertising: a Step by Step Guide. 

Facebook is the go to if not the best social media Digital Advertising platform platform in Kenya and globally. It boast of about 3.4 billion users and 1.8 billion daily users in the world.

With Facebook, you can run various Ads on the platform depending on your needs this may include; lead generation, apps installs, conversions, page boost and also likes.

With Facebook Ads the great thing is that they easily integrate into you daily users feeds and show up just like any other info on their feeds. The engagement rates are high and views are even fantastic.

Search Engine Marketing 

This is a form of Digital Advertising that includes PPC or pay per click, usually google is the leader in this type of marketing since it’s generally the biggest search engine online today.

With PPC you can rank faster on search result compared to Search Engine Optimization [SEO] by creating your own customize Ads, set budgets and view analytics once  they’re active online.

This kind of Ads are based on keywords and the good thing is that people who come across your Ad are most likely search something similar to what you offer or even the exact of what you have.

How does it work?

You may want to have a rough idea of how Search engine marketing digital advertising technique works,

for instance,  if you looking to buy Tv in Kenya and you head to google and search for TV sales in Kenya…the result that will show may include and Ad, usually denoted by an “Ad” abbreviation just to notify you that it’s a paid advertised product

Retargeting/Remarketing Digital Advertising

Ever seen that Tv that you checked out on Jumia Kenya, while doing some online shopping, only to see that Tv Ad following you everywhere online?

This type of Advertising is know as Retargeting, once a user shows interest in your products via your site you can use that data as way to Advertise the same product to them online

Video Digital Advertising 

Usually very popular on YouTube videos and Facebook videos. Video Ads enable user to easily consume information about your products online compared to regular Ads.

To sum up, there not very many digital media ads you can implement but once you’ve done them right you can grow your business, boost your sales and also converts more leads