Top 8 Benefits of SEO to your Small Business in Kenya

“SEO”, the Monster  you cannot avoid in online marketing. but what are the benefits of SEO to your business, that it’s such a common term?

The internet is filled with statistics and metrics that only serve to support the fact that SEO is a must have for all business regardless the size or the industry served.

what do you know about SEO? you can check our post on what is SEO and why it’s important for your business.

In this post we’ll go through the Top 8 benefits of SEO to your small business here in Kenya.

If you want to learn more about how SEO may help your organization on the long run, check out our Search Engine Optimization Services in Kenya

Here are the Top 8 benefits of SEO for your small business in Kenya

1. Reach your greater audience

Did you know that google records 3.5 billion searches daily? majority of your would be clients do an online search before making a sale decision or visit your physical store. with such statistics it only make sense to make sure your get your SEO right.

2. SEO delivers qualified traffic/ leads

with a well done SEO, your business website improves on ranking and this result to more qualified leads bearing that nearly 75% of user click on the first page results.

If you’re not getting leads from SEO then you need to revisit your strategies and find out why, because some body else somewhere is certainly eating into your share of the PIE.

In fact metrics show that 14% of close rates are from inbound SEO leads compared to 1.7% that you get from outbound marketing(following up customers, cold emails, or calls)

3. Improves User Experience on your website

Users  will spend a lot more of their time on your website if the experience is much better, remember the more time they spend on your site the higher the chance you can convert them.

Having a fast loading site, great images, great content and structure enables your users to interact more with your site and this is what search engine sites are looking for to get you to rank.

Read: 10 search engine optimization essential for your business website

4. build brand awareness

When your SEO works for you, you get to create brand awareness and credibility of your business. in fact it grows your customers once they find you in related keyword search by them.

When you link appears more times it tend to get clicks and this generally means your brand will be treated different with your user.

Unlike paid Ads which are dependent on amount of cash invested SEO offers 24/7 exposure with no cost incurred for any click on your site.

5. Even Playing Field

with SEO, it doesn’t matter if your competitor is better equipped than you. if your SEO is better than theirs, you’ll always beat them to ranking on google and that means eating into their share of online  leads.

Search engine ranks site based on the relevancy of the search query and your website content, if you’re relevancy is better that your competitor, be it the average competitor or the Giant  corporation, you’ll appear higher on search result than them.

6. Creates a Long-term Marketing strategy

Like wine, SEO gets better with time. You get to grow your link profile, content growth and also traffic as time goes by.

Having great keywords that work for your business for long run can go along way in improving your site performance. unless there is change in google ranking factors or your competitors are working hard, you’ll still maintain your spot.

7. More clicks compared to PPC

compared to PPC, SEO related leads tend to gain more clicks. The fact that PPC links get to be placed higher on search engine result pages, nearly 71% of all searches click on page one of google tend to be organic results rather than Paid Ads.

8. Improve website speed

one of the biggest reason websites suffer higher bounce rate is because of speed, with so much to choose from online a slow loading site negatively affects its user experience and thus suffer higher bounce rates.

Having a well done SEO improves so much on your speed and this enables retention of users thus reducing your bounce rate and this will increase your chances of conversion.

Conclusion

SEO is a great way to grow and generate leads online. The opportunities for you brand growth out there are limitless and given that SEO offers level playing field, it creates an opportunity to keep your competitors in check regardless how better equipped they’re