SEO for Real Estate Companies in Kenya

Real Estate SEO in Kenya is a must have for all property developers. As a property developer, you already know that majority of your clients find your property online via listing sites.

More and more potential clients are going online to in search of their needs and home buyers are no exception, in fact it’s much easier doing an online search and then visiting the office for a one-on-one engagement.

so you can only understand how much would be potential clients you’re missing out for not having an optimized website visible to your would be client.

The question that you must ask yourself is how can you make your latest project or property listing visible online or findable by users online?

with Search Engine Optimization services in Kenya, you can optimize your projects listing to be visible online. This will translate to more traffic and more visitors to your site, thereby increasing your conversion rates.

moreover with the realities of  COVID-19, its now more evident that we don’t need that office that much to deliver result and services to our end client.  Many more people are embracing working from home and leveraging the use of internet to deliver their day to day business processes.

Why is Real Estate SEO important for property developers in Kenya?

So we look at why  you should consider implementing SEO for your Real Estate organization in Kenya.  SEO has multiple benefits to all industries below we cover a few of them.

Read: What is Search Engine Optimization and why it’s important 

#1 Business Growth 

with Search Engine Optimization you can be able to drive more traffic to your business, this will increase the visibility of your business thus generation growth of your brand identity.

#2 Lead Generation

One of the greatest way to grow your business new client base is through SEO. It enables you to improve on your sales and revenue streams and also keep the business growing. Simply having a website is not enough, you need a tailor made SEO Strategy to best hit your target audience and generate more qualified leads

#3 Cost Effective

Every business has a long term goal for continues profit making. Making quick cash is great but a long-term cashflow is more desirable.

While you can make quick cash using pay per click advertising it’s more expensive on the long-run compared to Search engine optimization which is takes time but has a great ROI on the long-run.

How to go about optimization for Property Developers in Kenya

You can gain more visibility by implement optimization for your website. Don’t feel challenged by SEO for real estate in Kenya, there are more common techniques to implement and start seeing result on the long run.

#1. Undertake a Keyword Research 

Keyword research is one of the most important factors of search engine optimization.  The keyword phrase you settle for to rank you property development organization will determine how you draw organic reach to your website in terms of traffic.

Search engine sites such as google get billions of user search queries. For queries such as ” Best real estate company”, to “Property developers near me” the bottom line is that people do search for this terms.

Your website needs to be optimized for the right keyword grow traffic for. If your site is not optimized for the right keyword, then you risk getting unqualified leads and thus fewer conversion.

You goal should therefore be investing the right keywords for your real estate company website in Kenya. This will in turn result to great traffic and more conversion rates thus great revenue stream

here are some tips to use while doing your keyword research;

• make use of Google Keyword Planner Tool, Moz, Ahref to research for your keywords
• research on your competitor keywords and rank for them
• make use of google suggest when you search on google search field
• make a list of localized keywords to use
• embrace use of long-tail keywords for more qualified leads

#2. On-page & Off-page Optimization

On page optimization works more on everything that happens on your website control.  having control of what happens on your website gives you the best opportunity to improve your SEO.

Below are some tips to implement for your On-site optimization

• use proper heading tags for your website (H1,H2,H3,H4)
• Optimized titles for your content. not longer than 65 characters
• ensure keywords are part of your URL structure
• great content for your website
• optimize your images by using alt-tags for images

Read: Guide to On-page Optimization for small business in kenya

Off page optimization main purpose is to grow your website domain authority by getting links from other industry related and other website of more authority than your own real estate website. It takes time to grow this kind of SEO.

This technique of optimization is important and will impact on your website on the long run if you don’t implement them.

Below are some of the techniques to use;

• actively promote your website on social media pages
• try guest blogging to generate links
• use blog directories,  article directories to share your content

Read: What is Off-page Optimization and how to implement it

#3. Competitor Research

Every real estate website owner should have to undertake a competitor research in order to know how and why they’re beating you.

This research will help you understand your competitor weakness and how to capitalize on their vulnerability to help boost your business reach.

Local SEO Strategies for Real Estate Companies in Kenya

Local SEO is the processes of optimizing your property development website for Kenyans, or also a geographical location.

Of course we know you’re targeting local citizens with your products and for this reason in fact you should majorly concentrate on Local SEO.

in this section we look at the Strategies for your property company in Kenya to implement in order to rank in the local market.

#1. Google My Business

Google My Business (GMB) creates a great opportunity for business to appear on google localized search results and also optimized for google maps.

You can display more information about your organization. additionally, you can also post daily updates about your products and also list and display you services to appear on every search of your products.

#2 Consistent NAP Details 

make sure to have all you address content present on all your business pages. make them consistent on every other platform that you share this details about your business while listing.

#3. Use of Schema Mark-Up

Google loves schema mark-ups for they make work much easier for their search engine machines.  These snippets add important information about you business to the search engines.

for those using CMS such as WordPress powering their website, you can use Schema plugins availlable such as schema

Some schema mark-ups for real estate companies may include;

• product
• place
• offer
• real-estate agent
• contact details

# 4. Local Keywords

one of the greatest Real Estate SEO in Kenya technique is use localized words for your Keywords. This in most cases will include use of Geographical location in you keywords e.g. real estate developers in Kenya, or real estate companies in Mombasa.

such keywords will give result that are optimized for the localized geographical location.

Conclusion

When you implement Search engine optimization for your business, it will help you reach more clients looking to buy homes and property via online search.

However, SEO for Real Estate in Kenya takes time and dedication. If you’re company doesn’t have the dedication to undertake optimization but believes in the value brought about  by it, then you need to think about investing in companies offering Search Engine Optimization Services in Kenya, like iDeveloper Technologies