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How to create an Effective SEO Strategy for your business in Kenya
In today’s world of SEO, you need an Effective SEO Strategy that works for you, in order to fit in the battle for online traffic.
In the battle for higher ranking, the need for an Effective SEO Strategy for you business in Kenya is critical towards the goal of optimizing your website or e-Commerce store to rank higher on Google search engine result pages.
Professional Search Engine Optimization services providers don’t just start from nowhere when creating effective SEO Strategy for their clients, they come up with a strategy that works and has goals to be achieved.
A well tailored SEO plan is a detailed set of objectives to be achieved in order to rank you website high on search engine result pages overtime.
Creating an Effective SEO Strategy
When coming up with your strategy, you need to focus on the three aspects that make up the broad SEO. Your strategy should look to satisfy at least each of the 3 aspect.
This include;
On-Page SEO: This focuses on the content within your page, how to improve it and also development of new content within your page. visit our detailed post on On-page SEO guide for small business in Kenya
Off-Page SEO: This specifies the amount of links that you get redirecting traffic to your website. This back links help google gauge the authority of your website domain and thus rank you higher.
Read: what is off-page SEO and how to use it for your business
Technical SEO: While not as dominant as the above two, it usually refers to the architecture of your site and how to structure it well to suite your SEO needs and Google set standards for website ranking.
Steps/Factors to consider while crafting an Effective SEO Strategy
1. Detailed Site Audit
A complete site audit will help establish the underlying Technical, Off-page, and On-page SEO issues facing your business. Using great Free and Premium SEO tools should provide you the opportunity to get a detailed analysis of your websites.
This may include result such as;
- Your website crawling and indexing issues
- Ranking factors
- On-page SEO needs and improvements
- Internal linking structure
- Image optimization and content
This audit is crucial since it will give you an overview of all the detailed needs for your website while you craft your SEO strategy.
2. Keyword Analysis and Research
Having a good keyword to rank for and is associated with your industry is one of the best way to rank on google. you need to identify what people are searching for online that is related to the industry of you business.
Key in this section is to grow a keyword portfolio that you’re going to rank for. This may include short tail keywords i.e one to two short works e.g. website design, long-tail keywords i.e. 3 – 5 words such as website design services or also location based keywords e.g. website design services in Nairobi Kenya.
There are various keyword research tool. below are a few
3. Content Development
creating user centered content that is geared towards offering solutions to your user is what makes great content and rank you higher. Remember google will strive to deliver the best content to the user that fully meets their need depending on the search query that they’re looking for online.
These current phase of creating an Effective SEO Strategy for your small business in Kenya, requires that you plan, create, publish and update SEO optimized content on your website to fully meet and satisfy your industry related clients.
This may include content that seeks to;
- Answering queries of your user profiles by detailed responses
- offering lead magnets in exchange for info i.e. emails for lead creation
- optimizing content for local search.
- offering solutions by creating how to post such as guides on how to solve particular problems individually
Read: Local SEO: a comprehensive guide for small business in Kenya
4. Works on On-Page SEO for best user Experience
creating the best user experience for your website visitors, helps in client conversion. remember every visitor to your website is a potential lead and needs to have a good experience on the site.
Having a well design and optimized on-page SEO goes along way to ensure achievement of this. This includes;
ON- PAGE SEO FACTORS
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5. Link Building Plan
back-links play an important role in SEO. In fact through back-links, Google is able to estimate the authority of your site just by the number of credible website linking to your website.
This improves your ranking as a result of having various credible authority sites link back to your business. In order to achieve this, you need to have your content shared on various guest posting and high authority sites where you can link back to your site.
Sites such as LinkedIn, Quora, Medium, reedit offers great platform to share your great content and get credible links back to your website.
6. Measure your SEO Plans and Activities
Being a labor intensive and time consuming activity, you need to measure the results of your effort so that you can understand how your effective SEO strategy is performing
You can use metrics such as organic traffic, site ranking, referrals to gauge how your website is performing online
7. Updating your content regularly
while your content may seem the best, regularly updating it offers a great way to keep in touch with the ever evolving needs of the clients and modern trends.
Conclusion
When it comes to developing an Effective SEO Strategy for your organization, it’s best to work with a tailored approach that is suited for your business need. Working with a great SEO Service Provider Agency will also help your achieve your long-term SEO needs, since SEO takes time to yield results.
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