7-Step SEO Process For Long-Term Results

February 4, 2023
Becky Mugo
SEO and Social Media

You must go through the procedure before you can fully understand SEO’s potential. Learn how to drive customers, leads, sales, and results to your company. The SEO Process for organization website in Kenya, is no different.

It goes without saying that the SEO adventure entails playing the long game. The process of search engine optimization is never-ending. You may be at the top of the search results one day, but your opponent may have just published something fresh that pushes you down a spot. Although SEO process in Kenya for organization, has the potential to increase traffic, sales, and the overall size of your company, many SEO personell struggle up before they even get started. More than the method, they like the promise. In truth, the procedure is essential to achieving your SEO end goal.

Getting To Know The SEO Process for website in Kenya

SEO is like working out or hitting the Gym.

There are no short cuts in physical fitness unless you’re willing to take significant risks with your health.

You must plan and follow it. Exercise, healthy eating, and self-improvement motivation are required for this. Like this, it’s impossible to “hack the algorithm” (such as Google) in SEO without taking shortcuts.

With time and planning, SEO (and most other types of digital marketing) holds the potential to increase your traffic, leads, clients, revenue, and growth. You must develop a plan, have a strategy, and be aware of every step in the SEO process for websites in Kenya, in order to comprehend it.

1. SEO Audit

The Method

We always start each procedure with a technical and/or content audit.

Technical Audit

A technical audit examines each component of the website that can have an impact on your SEO performance. Speed is among the most crucial of all these factors.

On the homepage of so many websites, I’ve noticed a sizable video introduction that loads far too slowly.

The outcome?

You lost a potential consumer or client due to your high bounce rate.

Their speed and conversion rates would be far higher if they merely produced a shorter version of the movie or positioned more pertinent content above the fold.

Depending on what must be fixed with the site, a technical audit should be extensive and take weeks to complete.

Content Review

It would be wise to do a content audit if your website contains hundreds of pages of material. You can determine which pages are performing well and which ones are underperforming with the use of a content audit. Then you can decide which information to maintain, improve or rewrite, or completely remove from your website.

You might see a decline in traffic when you delete information from your website, but that’s the idea. You need to discourage irrelevant traffic.

It is improbable that non-relevant traffic—that is, site visitors who do not fit your target audience—will result in sales. That traffic doesn’t actually help your company in that regard.

By doing an audit of your content, you may “prune” out the pieces that are attracting irrelevant traffic and concentrate on optimizing the pieces that are most likely to benefit your company.

After all of this optimized, pertinent material has been indexed by search engines, you should start to see an increase in conversions.

The Assurance

You will fully grasp everything that has to be changed in order to rank effectively in organic search by going through a technical audit, content audit, or both. It is merely the first action. However, sometimes the hardest step is the first one. It’s crucial to capitalize on this momentum right now.

2. Technical SEO

The Process

When it comes to technical SEO, there’s a lot to think about, including:

broken links
internal links
sitemaps
site/page speed
redirects
HTTPs
AMP
crawl errors
crawl budget
index status

An all-encompassing strategy is necessary to improve your technical SEO; focusing only on one item from this list won’t yield significant results. If you want your website to be successful, you must take everything into account.

Here, I like to compare the SEO process organiztion in Kenya to construction of buildings. It needs A foundation, electrical, plumbing, walls, and a roof are necessities for a building You don’t have building if you lack all of these things.

Technical SEO is similar in this regard. For your website to be optimized, you must correctly implement each of these components.

The Assurance

You’re likely to get higher conversions if you improve your website’s speed, functionality, and user experience (UX).

This is because users will find reading, navigating, and interacting with your website simpler.

You’ll have a list of technical roadblocks that might be impairing the functionality of your site after doing a technical audit.

By improving these, you may speed up, make your website crawlable, and put it in a better position for search engine indexing.

3. Researching keywords in SEO process:

The Process

Performing keyword research is a crucial step in the SEO process. You can only imagine how users are searching for your company, products, or services if you don’t conduct keyword research. The number of users searching for a specific term, the difficulty of ranking for that term, and the related terms people are also using to locate information online are all revealed by keyword research tools.

Another effective method for identifying keyword potential is to research the websites of your rivals. Finally, using keyword research to personalize your SEO plan can help you find geo-specific terms.

The Assurance

You may learn which keywords are most beneficial to you by conducting keyword research. You may reach potential clients or consumers when they need you the most by optimizing your content around high-value keywords. People won’t buy from you if they can’t locate you when they’re looking for a service or item you provide. It’s that easy.

4. Demographics of the area

The Method

You are aware of the significance of location whether you are handling SEO for a local company or a client who provides a service in a certain area.

One of key factors on SEO Process and how long it takes, in Local SEO. You need to know who these people are and how they seek for local companies and service providers, similar to how buyer personas work.

That calls for you to make sure your NAP (name/address/phone) information is precise and that your service location in Kenya is mentioned. This are sinificant SEO Process needs for organization website in Kenya.

Your website’s objective is to communicate with your target market. Additionally, I refer to potential customers or clients when I refer to your “target audience.” A lot of useful information about where your target audience looks for products, services, or information can be found through demographic research. After that, you can use this information to guide your localized, targeted SEO campaign. Remember that Google gives websites points based on things like prominence, proximity, and relevance. The promise of SEO in this stage is that Google will be more likely to rank your content and show it to your target audience if you create a website experience that is relevant, localized, and authoritative

5. Content Management Strategy

The Method

A content strategy is necessary. Here is an approach that works.

Foundational Information

Your primary keywords and topics are targeted in this core piece of content. Make content that discusses your offerings (your “money” keywords). By writing about other pertinent services and goods you provide as well as any pertinent long-tail keywords, you can further improve this content.

Content of FAQ

Utilizing Google, create pages that address common queries that your audience is probably asking.

Make sure it has a breadcrumb trail, an SEO-friendly URL, and is more thorough than any other page on the subject (make sure to check the competing pages in the top 10 positions).

Authoritative Information

Let your customers produce content to highlight their knowledge and sincerity.

User experience

Consider ways to improve your content (for example, by incorporating images), website navigation (for example, by linking to other important pages on your website), and calls to action (e.g., free consultation, make an appointment, content download).

The assurance

The people you want to become your clients or customers will be drawn to the content you create if it has a purpose.

Make it simple for customers to grasp who you are, what you have to offer, and where to find what they’re looking for. More leads and conversions will be given to you as compensation!

Read: SEO For Real-Estate Companies in Kenya

6. SEO Process Content Development

The Method

Your client might prefer that you write the content for them, or they might want you to. The content must be optimized in either case.

Always put your audience or personas first while still adhering to SEO best practices. Write articles that readers will find interesting and share (and that Google will index and reward with great rankings).

In the end, the goal is to lead people to conversion. Read Ron Lieback’s 47 tips to master SEO writing if you haven’t already.

The Promise.

When it comes to conveying the message of your brand to your target audience, content is crucial. Additionally, it’s important for SEO; properly optimized content can increase organic traffic to your website. Content aids in establishing credibility, authority, and relevance. The best way to do that is with well-written, optimized, reliable, and authoritative content. You shouldn’t just use your content as a way to cram keywords into your website. Instead, it should highlight the benefits your company offers, how customers can interact with you, and how you can generally make your potential clients happy.

On the other hand, poorly written content will have the exact opposite effect and drive users to your rivals.

Therefore, content should not be neglected. Make sure to spend money on optimized, high-quality content.

Read: SEO vs PPC A Guide for Small Business in Kenya

Ranking

OK, you can’t influence the rankings of Google or any other search engine. However, it certainly is possible for you to comprehend how search algorithms operate. However, assurances are never given. There is one method that can be successful. If you excel at all the prior topics we’ve covered so far, SEO success should follow.

Know your target market.
For your audience, produce excellent content.
Give your audience a fantastic website experience.

Is it simple? No. But it works!

Read: Top 8 Benefits of SEO to your Small Business in Kenya

Conclusion

SEO is a long term game and just like a Journey of a thousand miles starts with one step, so is SEO. You need to follow the process to get there just like a marathon.