What is Search Engine Optimization (SEO) and why it’s Important

SEO companies in Kenya are becoming one of the most sort after organization locally. Search Engine optimization is crucial to the success of any other business online.

Web masters should know about this and work toward ensuring your organization achieves it. we all know the potential traffic that a well done SEO can deliver.

In this post, we’re going to cover all the details about SEO and why it’s a must have for your business whether immediately or on the long run.

What is SEO

SEO is an abbreviation of Search Engine Optimization, most experts online agree that it’s a set of rules or activities that you do on you both your website and off your website to ensure that your website receives a higher ranking of organic pages.

SEO also makes a great way to improve the quality of your website by tweaking its structures to ensure optimization for speed and engagement with it’s users.

as you go about the normal running of things on your laptop online, once you do a search locally and your get the result, it means some SEO companies in Kenya did their bit and you’re receiving nearly the exact result of your search or also and individual webmaster has also worked on their website to serve you better.

So what role do SEO companies in Kenya play?

in today’s competitive marketing world SEO serves you better in trying to appear to the search made by potential clients.

Remember also your competitors are there online. Search Engines serves millions of queries to users and as a result you need to make sure your website ranks better for this users to find you.

so why should i work for my SEO

• Majority of customer journey starts with a search online nearly 90% of user start online
• Pages ranking higher on page one of search results have a more than 65% click from the users
• SEO places you  ahead of your competitors if you sell similar products online
• with SEO your customer user experience is well enhanced
• It also improves your website self promotion from users who find it online and offers solutions to their problems

Main Components of SEO

SEO is a very broad topic if we were to cover it in details. However SEO can be broken down to 3 major parts, in some cases can also be 2 major parts. For us we look at SEO in 3 ways

• Technical SEO
• On-site/page SEO
• Off-page/sit SEO

Technical Search Engine Optimization (SEO)

The first step of the broad SEO is to undertake a Technical Search Engine Optimization(SEO), this usually has nothing to do with the images and content on your website but rather working on the technical aspect of your site such as Codes, in order to make the work of  Search Engine Crawling bots easier.

Once you get your Technical SEO, there is very little else to add usually its a one off issues to deal with.

If you’re having challenges with your site Technical SEO, it can negatively impact on you website and thus the need to get it right. You  can use tools search as GTmetrix or pingdom, to view your Technical SEO Challenges. if interpreting the result is challenging, you can always source for experts SEO companies in Kenya to offer the same services to you.

On-Site/On-page SEO

on-page SEO as the name sounds has every thing to do with what happens on your page. you have 100% control on it an you can change what you want ASAP. In other terms i call it, house keeping. 

Having a professionally done website for your business is one of the best way to build your On-page SEO

it deals primarily with content and other element on your page. it serves to ensure that the search engine bots understand what your page is all about and how they can read through.

remember they’re machines and not humans so they cannot view for instance an image of a building and interpret it correctly, you have to tell it to them that it’s an image and an image of a building for that matter

In this component of SEO, you get to deal with title optimization, images optimization, keywords, links within your content, headings and other factors that make work easier for the search engine bots.

Off-Site SEO/ Off-Page SEO

off-site SEO is the complete opposite of your on-site SEO. This are the things that you’ve no complete control over, but they impact on your website either positively or negatively.

one of the major ranking factors is the number of links coming into the website (backlinks). back linking are trust links that connect with your pages. for instance if you get great links from sites search as LinkedIn with content relevant then this kind of links tend to positively impact your site since LinkedIn is a trustworthy valuable site.

on the other end if you’re getting dubious links search as buying links from not so credible sources, spamy content the you may be impacted negatively.

This may also lead to penalty from google since its in violation of their ranking guidelines

to sum up, content is king as it’s said whether with SEO or without. Work hard in to writing great content to fully gain and grow your natural links.

If looking for SEO companies in Kenya, check our SEO Services in Kenya